Main Street Approach

Main Street America is a time-tested strategy. Main Street America communities are encouraged to make use of a time-tested approach, known as the Main Street Approach. The Main Street Approach is rooted in a commitment to broad-based community engagement, a holistic understanding of the factors that impact the quality of life in a community and strategic focus on the core principles of downtown and neighborhood revitalization: economic vitality, quality design, effective promotion and sustainable organization.


If you are interested in serving on a committee, please contact Holly Vanture, Board President, at


Design means getting Main Street into top physical shape and creating a safe inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials.

Members: Michelle Beamon Robinson, Acting Chair, Glenn Closson, Douglas Brown, David Nelson, Gene Saladna, Verbelee Nielsen-Swanson, Gordon Spears, Melissa Brown, Cecilia Maier, Chris Sellen, Jessica Becker, Andrew Mckinley, Joe Lambert, Cedar Watson

Meets 1st Wednesday of the month, 6:00 PM, M Lounge | Design Committee Handbooks 


Promotions of Ivanhoe Village Main Street means to creatively showcase and market the businesses, events and special attractions of Ivanhoe Village to a growing audience via social media, newsletter, website and media coverage, as well as flyers and signs in the businesses and walkways. The committee will come up with unique ways to deliver information to residents, shoppers, new businesses, investors, tourists and others, to promote special and retail events and grow the image of Ivanhoe Village Main Street.

Members: Sandra Rios, Chair, John Cox, Co-Chair, Verbelee Swanson, Megan Watson, Cedar Watson, Luann Gumm, Gene Saladna, Jessica Londono, Stacey Ricker, Chris Mahoney, Amanda Crawford, Lindsay Sargeant, Jim Grossman, Bridget Brennan, Tim Varan, Christian Switzer

Meets 2nd Wednesday of every month, 5:30 PM, Mesa 21 | Promotion Committee Handbooks


Involves building partnerships with businesses, residents, governments, organizations, etc. for the betterment of the neighborhood improvement district. Activities include public relations and outreach; fundraising through special events, memberships, and sponsorships; volunteer development; and oversight of the organization and employees.

Meets 3rd Monday of each month, 5:30 PM, Ivanhoe Park Brewing Company

Economic Vitality

Involves strengthening the existing economic base of the neighborhood business district while diversifying it. Activities include helping existing businesses expand, recruiting new businesses, providing a balanced mix, converting unused space into productive property; sharpening the competitiveness of the neighborhood business districts merchants; and promoting networking between businesses.

Meets 4th Wednesday of each month, 1 p.m., Location TBD