

The Ivanhoe Village Economic Vitality Committee is hosting its next Ivanhoe Workshop on September 25th, and you are invited! Business owners will gain invaluable insights, strategies, and expert advice that will empower you to take your business to new heights.
Topic: Brand Beyond the Logo – Building Impactful Connections
Speaker: Spencer Gilbert, Main Lane Solutions
Spencer is leading a high-impact workshop on how small business owners can turn their current brand identity into something more resonant and effective. He will cover how to define your brand vision, carry it through your products, marketing, and operations, and explore real examples of Orlando-based businesses doing this well today. Spencer will share tools and frameworks used at Main Lane Solutions to help brands build more impactful connections through operational solutions, branding, and website development.
Doors open at 5:30PM for networking and refreshments. Workshop to begin at 6:00PM.
Note From Spencer: “My name is Spencer Gilbert, and I help small businesses do more than survive. I help them scale, stand out, and succeed in the long run. For the past four years at The Walt Disney Company, I have partnered with businesses of all sizes in my role as a Sourcing Specialist in Strategic Sourcing. I helped businesses to uncover ways to cut costs, strengthen operations, and build lasting partnerships. As the founder of my own tech consultancy, Main Lane Solutions, I bring that same level of expertise to entrepreneurs across the United States- delivery branding strategies, operational solutions, and websites that actually drive client conversion. At this upcoming workshop, I will share tools and insights I use to help business owners create stronger brands, seamless websites, and customer experiences that clients truly remember.”