Economic Vitality

Focuses on capital to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.


Involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.


Positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.


Supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

Cooper Farrer, VP, board of directors

“It has been a pleasure being able to get more involved in the community that I live in. Being on the Board of Directors has provided great insight to the growth and livelihood of our Ivanhoe Village business community and the commitment to create a sustainable area that everyone wants to live, shop, & play. This district is a special niche of Orlando that everyone can enjoy!” -Cooper Farrer, Vice President, Board of Directors

Chase Gregory, Board of Directors

“I choose to be a part of the Ivanhoe board because I care about the area that I have worked, played, and lived near for over 15 years. I like to help keep the Ivanhoe community clean including the lake because I am an avid wakeskater, and I believe that with a clean district (streets and waterways), businesses can prosper and attract more talent and funding for growth. My role on the board is to help the marketing efforts which helps the businesses and brings awareness to the district that may not have known about it previously.”

-Chase Gregory, Board of Directors


Zach Perlmutter, Board of Directors

“I have always been passionate about leadership and business, so joining the Ivanhoe Main Street board seemed like a fun and engaging way to learn about my community and help it grow.”

-Zach Perlmutter, Board of Directors


Sonja Marshall-Bone, Board of Directors

“I am very excited and honored to be a part of such a wonderful group of volunteers. Their hard work and commitment has inspired me to join the effort.”

-Sonja Marshall-Bone, Board of Directors


Holly Vanture, Assistant Treasurer, Board of Directors

“I’ve greatly enjoyed serving on the Board of Ivanhoe Village.  We continue to see small business owners and neighbors join the committees and the board.  Through these interactions Ivanhoe Village evolves to meet the needs of the area.  As a community volunteer, my role on the board has been to bring stability and organization to the work of the board and committees.”

-Holly Vanture, Assistant Treasurer, Board of Directors


Shawn Tofte, , Board of Directors

Shawn has been an active member with the Ivanhoe Village Main Street District since 2019.  As a Landscape Architect for VHB, he has a deep understanding and passion for placemaking and creating a sense of place.  In 2021, Shawn joined the board as a resident member and soon became the Design Committee Chairman, where he and his committee have been working on a variety of projects that have or will soon be implemented in the upcoming months.  One signature project being the “Art Panels”, where local artists are offered the opportunity to showcase their work onto panels displayed on local businesses throughout the district.  Ivanhoe Village has become a special place to Shawn and his family.  Since moving to the district in 2012, Shawn has dedicated much of his time to making Ivanhoe Village a unique place to live, work, and play..”

-Shawn Tofte, Design Committee, Chairman